What We Do
Strategy to reach your goals; Tools to get the job done; Training to put the power in your hands; and extra pairs of hands if you need them.
We’re a nimble team of progressive tech strategists with real-world experience building membership and activating people-power to serve the common good.
We’ll design a strategy to build your list and your social media community, organize “real world” activism with your supporters, create online messaging and branding, help you raise money, use online advertising to reach and persuade and even do custom software development. Our services include everything from designing websites and custom email templates to building apps and tools for social media sharing. And we offer soup-to-nuts or a la carte service from composing the message to buying online ads, so you can focus on reaching your goals.
Online activism tools working together
We are adept at interoperability, getting disparate systems to talk to each other and share their data. Need to get your voter file or donor database connected to your email list? We can help with that. Want to collect more email addresses from your website and social media, or gather more social media followers from your website and email list? We can help with that too. We work with a variety of other systems all the way from Constant Contact to Convio.
One of our favorite tools for massive email blasts, online petitions, organizing nationwide streetcorner protests and raising money is Salsa. We know every blade of this widely-used Swiss Army knife of organizing, and our developers are experienced at building new tools on top of the platform to make it do even more. Read more about the Power Tools we’ve developed specifically to get the most out of Salsa. Our references include the guy who built the system. But we also work with all the major tools out there – we have clients on NationBuilder, Convio, NGP VAN and more!
Social networks, online advertising, CRM software, voter files, online phonebanks, GIS…
Organizing for change is all about people, and to win your campaign you need to find them in any way possible. We work with social networking sites (Facebook, Twitter, YouTube and more), online advertising tools, Blue State Digital, Catalist, Convio, NGP, VAN, NationBuilder, ActBlue, local voter databases, index cards, web and mobile-based tools, Google map mashups, you name it. If you need to find, reach and connect with people, we’ve got a tool for that and we can help you develop both organic and paid campaigns to meet your goals.
Building beautiful websites with WordPress / Drupal / Joomla
Websites need to be kept active with changing information, but you don’t have all day to write html. We’re experienced with all three of the top open source content management systems used today to make publishing simple, and not lock you down with a custom platform tied to a specific vendor. We’ll help you clarify your goals and audiences to make sure your website fits your needs, pick the right tools, find a hosting service, design and build the site, move over any old content, integrate with your mass email provider, online fundraising provider, and social networks… all you have to do is write! (Stuck for words? We can help with that too…)
Custom Flash development, graphic design and more…
Interactive content can engage your members to take actions and stay involved. We have experienced Adobe Flash developers who can build animated, interactive tools and presentations that add value to your group. We can help you plan your project, design and produce the project and install it on your website or in an action you send to members. We also offer graphic designs from our talented inhouse designers.
Training to develop your inhouse talent
If your organization is lacking the technical confidence to administer an online campaign, don’t sweat it. We can provide in-person and online training to help you learn to use the web-based tools used for organizing. Our online training is interactive, so you learn by completing tasks in a guided, step-by-step style of training. Our training can also be customized for your organization. We also offer onsite training, for beginners and advanced audiences.
Client: We Are WisconsinWhat we did:
When Scott Walker and his radical cronies in the Wisconsin Senate tried to attack collective bargaining rights, they woke up a sleeping giant of protest. Three Senate Republicans were recalled, enabling Democrats to back the State Senate, and Scott Walker himself was nearly recalled. At the center of it all is WeAreWisconsin.org – a people-powered coalition PAC and campaign that’s working to make Wisconsin politics work for working people again.
PowerThru helped manage every aspect of this mammoth Independent Expenditure’s online work during the recalls – from coming up with strategies that unite people online and through social media, to building custom tech tools that make volunteer recruitment, online activism and fundraising a snap. We built their website, doubled the size of their email list (and then doubled again), helped them raise over $60,000 in online small dollar donations, and assisted them in turning their social media communities into a Wisconsin powerhouse.