PowerThru Blog

“We should be on Twitter.” But should you really?

With over 500 million users – including major media outlets and politicians – you’ve probably heard of Twitter. But are you using it effectively? Here are some basic questions and best practices to get you started with Twitter. Some questions to ask if you are not already using Twitter: What are you already doing? Do you [...]

You can make a Thunderclap! But should you?

For those of you think that Thunderclaps are only something that can cause you to lose power, they are also a service that lets your supporters sign up to essentially donate their Facebook and Twitter feeds to your cause, releasing a flood of tweets and Facebook status updates at a predetermined time. This can help [...]

The little list that could – Environmental Action

The fight to stop Keystone XL has brought together the largest environmental groups in America. Big names like the Sierra Club, NRDC, Greenpeace. And also our client – Environmental Action. Environmental Action is an amazing organization with over 40 years of history. But they’ve only been working with PowerThru for a little over a year and their [...]

How can you grow your list using online advocacy?

Super geeked to offer a class on this topic through GrowYourBase.org. This is most of the presentation in friendly blog format. The dirty little secret is that a lot of online action doesn’t necessarily accomplish anything offline AND it isn’t growing your list either. So you need to think strategically about it. One principle to [...]

Are you in spam jail with Gmail & Hotmail? (And how to bust out)

Over the last few weeks, we’ve been seeing more and more PowerThru clients reporting some version of trouble getting mail delivered to Gmail, Hotmail, or both. The problems range from the relatively benign – 1-3% of the list not getting email that they should – to the extreme, where up to 90% of all Gmail [...]

PowerTools apps to extend Salsa

Do you use Salsa? Check out our PowerTools suite of apps to extend Salsa’s capabilities. The PowerTools package includes the Social Media Tell a Friend, Goal-o-meter and EZ weekly report tools, plus installation and customization by a PowerThru tech.

Time for your year end fundraising drive? Read the book!

It’s almost that time of year again. When nonprofits of all shapes and sizes raise a whopping one-third of the year’s fundraising in the month of December.

Don’t miss out on the opportunity to raise some serious cash for your organization by taking advantage of the month of giving.

Sold on year end fundraising but don’t know where to start? Well our friends over at Salsa have just come out with a new end-of-year fundraising book that you can download for free.

Compared to alternatives, winning is better– and we’ve got math to prove it.

It’s been an awesome (and exhausting) few months at PowerThru. So awesome, in fact, that it took us a few days to quantify all the awesome that just happened and write it down in one place. Nov 6, 2012 was a good night for Progressives, for the country, for math – and for our little [...]

Salsa scores and Year End Fundraising – taste the Geekery.

Year end fundraising is a huge opportunity for most non-profits. A well planned drive drive at the end of the year can raise 5-20 times more (yes 500-2,000%+) than a ‘typical’ month. But you need to plan and prepare your drive carefully (more on that here).It all comes down to this: asking exactly the right people [...]

Evaluating Supporters’ Online Engagement with Salsa scoring for National Physicians Alliance

PowerThru Consulting has been helping our client the National Physicians Alliance utilize the Scoring module in Salsa for several years. Initially, we had created an aggregate scoring algorithm that would give a single value based on several different types of activities in Salsa – signups, actions, donations, emails, etc. That algorithm was configured as follows: [...]

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