Looking for work in the progressive world?

Looking for work in the progressive world?

A friend texted me the other day, looking for qualified resumes of progressive field staffers. After sharing that out via social media, I received quite a few responses back: both from people job-hunting, and folks looking to hire. In the interests of helping you find each other, here’s our guide to job hunting in the progressive space and starting or continuing your career in the progressive advocacy or Democratic political world.
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Trump’s first SOTU

Trump’s first SOTU

Donald Trump gives his first official State of the Union address on Tuesday, January 30, at 9pm Eastern | 6pm Pacific. Hate him or loathe him (There are no Trump lovers in the greater PowerThru Community) what he says and how he says it will matter.

Our team will be listening in (and providing live color-commentary via Twitter) on a range of topics we and our clients work on. And you can tune in with us! RSVP here and/or come back just before the speech starts Tuesday night and we’ll host a live stream of the speech, with running commentary from our team and a range of journalists, pundits, advocates and politicians just below. 
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Thankful

Thankful

Last year was quite a year. But there are some things we’re grateful for. Drew started the year blockading the inauguration with climate justice warriors and never let up: working with tons of amazing climate and environmental groups to fight pipelines, fossil fuels, and the Trump Administration. Jon built a new phone advocacy platform in Salsa for the Marijuana Policy Project, built his expertise with Action Network, EveryAction and Action Kit and moved back to the US from his sojourn in Argentina to fight for progressive causes on the front lines. (He’s in D.C. now, and would love to get coffee with you to catch up!) And Laura worked through some pretty terrible health news to become a national spokesperson on health care and saving the Affordable Care Act. One of our team members now has been blocked by Trump on Twitter AND thrown out of a U.S. Senator’s town hall.
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What do you do post-election with campaign digital infrastructure?

What do you do post-election with campaign digital infrastructure?

Best case: we win!
So, now what? The first order of business post-election is do a report-back via email and social media & posting to your website, letting people know about your victory and asking them to share the good news. This is a great opportunity for a fundraiser too (on the non-profit side), to continue your good work.
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Ready? Set? GOTV digital planning

Ready? Set? GOTV digital planning

You’re almost there! The days of living on coffee and handfuls of candy and too much drama are almost over. When Election Day or Lobbying Day or the day your bill comes up for a vote in the legislature is fast approaching, what do you need to plan for over the last few days digitally-speaking to make your mark?

Assuming you have worked backwards in developing a calendar from the Big Day, then you’ve already sent out emails and texts etc. to recruit the volunteers you need on the day itself. You’ve already planned and sent reminder messages to those volunteers to make sure everybody knows the plan, where and when they need to be.
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All About Online Advertising

All About Online Advertising

How can your campaign or non-profit use advertising online most effectively to grow your organization’s base of support, spread your message, persuade voters, increase donations and more? In the progressive world our budgets are often small, so you need to make sure it goes far.

Start with thinking through what is your goal. Are you trying to recruit new supporters, reach existing supporters, persuade voters, or spread your message? Different goals have different methods. Before you spend a cent, you should sort out what you’re trying to achieve, and also consider what kinds of materials you have to advertise. Video or print or search text snippets all can and should be handled differently.
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How to use video effectively for your non-profit or campaign

How to use video effectively for your non-profit or campaign

We’ve come a long way from the days where I’d recommend a small campaign or organization skip video altogether. Granted, if you create a YouTube channel and post video to it and don’t have a plan to build that audience, your content may sink like a stone.

But with the advent of social media, not only is it easier than ever for your video to find an audience, the various platforms often favor video over all else. You’re leaving your campaign or organization at a disadvantage if you don’t do video, and there’s always the chance you’ll strike gold and go viral. My video holding Trump to account for blocking me on Twitter while trying to take away my health insurance ended up reaching over 20 million people. That’s an outlier, but we’ve seen some compelling TV ads introducing candidates go viral, and compelling issue-related footage from events go viral too.
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How to write an effective mass email

How to write an effective mass email

I’ve written before about general online fundraising tips and online advocacy tips, but how do you write a good mass email for a non-profit or political campaign — for fundraising or advocacy — in the first place?

Consider that people don’t read email like they read a novel. Most people are skimming the content, especially if they are using a mobile device and/or multi-tasking.

This means you should make sure your email is easy to read. Use short sentences, and highlight key text. Can people understand your message by only reading the bolded parts? Use simple language too – don’t write over the heads of much of your audience.
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Email deliverability for non-profits and campaigns

Email deliverability for non-profits and campaigns

Because your email program is the heart of your digital campaign, it’s critical that your message reaches your supporters inboxes (as opposed to going to their spam folders, where they may never see it).

Email deliverability is an issue affecting nearly every campaign and non-profit organization to some degree. I’ve walked into many a campaign and been pretty shocked at how bad their open/click rates are – because big chunks of their list are dead. Still, many have no idea there’s even a problem with their mass email communication. Without recognizing the issue, they aren’t able to defend against it.
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