social media

“We should be on Twitter.” But should you really?

With over 500 million users – including major media outlets and politicians – you’ve probably heard of Twitter. But are you using it effectively? Here are some basic questions and best practices to get you started with Twitter. Some questions to ask if you are not already using Twitter: What are you already doing? Do you [...]

You can make a Thunderclap! But should you?

For those of you think that Thunderclaps are only something that can cause you to lose power, they are also a service that lets your supporters sign up to essentially donate their Facebook and Twitter feeds to your cause, releasing a flood of tweets and Facebook status updates at a predetermined time. This can help [...]

How can you grow your list using online advocacy?

Super geeked to offer a class on this topic through GrowYourBase.org. This is most of the presentation in friendly blog format. The dirty little secret is that a lot of online action doesn’t necessarily accomplish anything offline AND it isn’t growing your list either. So you need to think strategically about it. One principle to [...]

PowerTools apps to extend Salsa

Do you use Salsa? Check out our PowerTools suite of apps to extend Salsa’s capabilities. The PowerTools package includes the Social Media Tell a Friend, Goal-o-meter and EZ weekly report tools, plus installation and customization by a PowerThru tech.

Salsa tools – Meta Tagger for Salsa by PowerThru

The Meta Tagger application allows you to add custom key/value pairs to signup pages, questionnaires, tell a friend pages, petitions, and event pages you make in Salsa, and allows access to that data within your Salsa template, for logical use. Interested in buying, or to find out more? Send us an email today. In practice, [...]

Want more Facebook fans? Why didn’t you just ask?

There are lots of reasons we want more Facebook fans: to build a campaign audience, to move a sector of the electorate that’s highly likely to vote, or to crowd-source campaign events and ideas. But the fundamental reason we want more fans on Facebook is because It’s where the people are. As Laura has already noted in her [...]

Social Media Principles & Best Practices

I had a lot of fun training on social media for candidates for Progressive Majority, and running the round table for the Salsa conference. Here’s a recap of my session, plus more linky goodness! You’ll see some of the material repeated from my in-depth trainings on social media for list building, plus all new best [...]

Social Media for List Building version 2.0

How can you use social media to build your email list? How can you use your email list to build your social media fanbase?

#roots12 special – 3 tips to help your Salsa actions go viral

Thanks to everyone who showed up at our session at RootsCamp 2012 on how to maximize social media sharing on your Salsa actions. Remember, there may be no such thing as viral, but there really is such a thing as good organizing. Here’s a couple tips for how-to. Note, no sound yet, but here’s the [...]

Using social media to build your email list and vice versa