Evaluating Supporters’ Online Engagement with Salsa scoring for National Physicians Alliance
PowerThru Consulting has been helping our client the National Physicians Alliance utilize the Scoring module in Salsa for several years. Initially, we had created an aggregate scoring algorithm that would give a single value based on several different types of activities in Salsa – signups, actions, donations, emails, etc. That algorithm was configured as follows: [...]
What really works for end-of-year fundraising?
How do you put together just the right series of end-of-year fundraising emails, to raise a significant chunk of money from your supporters? Read more about the best practices we discovered from testing with our clients.