email list hygiene
The little list that could – Environmental Action
The fight to stop Keystone XL has brought together the largest environmental groups in America. Big names like the Sierra Club, NRDC, Greenpeace. And also our client – Environmental Action. Environmental Action is an amazing organization with over 40 years of history. But they’ve only been working with PowerThru for a little over a year and their [...]
How can you grow your list using online advocacy?
Super geeked to offer a class on this topic through GrowYourBase.org. This is most of the presentation in friendly blog format. The dirty little secret is that a lot of online action doesn’t necessarily accomplish anything offline AND it isn’t growing your list either. So you need to think strategically about it. One principle to [...]
Are you in spam jail with Gmail & Hotmail? (And how to bust out)
Over the last few weeks, we’ve been seeing more and more PowerThru clients reporting some version of trouble getting mail delivered to Gmail, Hotmail, or both. The problems range from the relatively benign – 1-3% of the list not getting email that they should – to the extreme, where up to 90% of all Gmail [...]
Spring cleaning your email list for deliverability
Find out how to use good email list hygiene practices and cleaning to improve email deliverability. We share best practices and what we’ve learned from clients.