PowerThru Blog

Salsa tools – Meta Tagger for Salsa by PowerThru
The Meta Tagger application allows you to add custom key/value pairs to signup pages, questionnaires, tell a friend pages, petitions, and event pages you make in Salsa, and allows access to that data within your Salsa template, for logical use. Interested in buying, or to find out more? Send us an email today. In practice, [...]

Want more Facebook fans? Why didn’t you just ask?
There are lots of reasons we want more Facebook fans: to build a campaign audience, to move a sector of the electorate that’s highly likely to vote, or to crowd-source campaign events and ideas. But the fundamental reason we want more fans on Facebook is because It’s where the people are. As Laura has already noted in her [...]

Social Media Principles & Best Practices
I had a lot of fun training on social media for candidates for Progressive Majority, and running the round table for the Salsa conference. Here’s a recap of my session, plus more linky goodness! You’ll see some of the material repeated from my in-depth trainings on social media for list building, plus all new best [...]

Custom peer to peer fundraising on Salsa for Minnesotans United for All Families
A client of ours, Minnesotans United for All Families, wanted to create a peer-to-peer donation campaign with Salsa’s P2P donation package. This package allows supporters to create their own fundraising page and send their own friends and family to the donation page they created. They wanted to create eye-catching donation pages, by allowing the supporter [...]
Social Media for List Building version 2.0
How can you use social media to build your email list? How can you use your email list to build your social media fanbase?

Two new hires join the PowerThru family!
We’re proud to announce the recent hires of Mike Nellis as Senior Online Strategist and Sara Ackerman as Online Organizer. Both are bringing invaluable experience and leadership skills, welcome onboard!

All About Online Advertising
Learn more about online advertising, including types, best practices, and how to effectively use for your organization.

#roots12 special – 3 tips to help your Salsa actions go viral
Thanks to everyone who showed up at our session at RootsCamp 2012 on how to maximize social media sharing on your Salsa actions. Remember, there may be no such thing as viral, but there really is such a thing as good organizing. Here’s a couple tips for how-to. Note, no sound yet, but here’s the [...]

Online Fundraising Principles & Best Practices
Read more about principles and best practices in online fundraising that you can apply to your work.

Principles & Best Practices in Online Advocacy
Around the world, people are organizing and demanding change. How can you harness this unprecedented energy to move policy and create change, while strengthening your organization? We’ll share some principles and best practices in online organizing that you can apply to your work.
- “We should be on Twitter.” But should you really?
- You can make a Thunderclap! But should you?
- The little list that could – Environmental Action
- How can you grow your list using online advocacy?
- Are you in spam jail with Gmail & Hotmail? (And how to bust out)