Custom peer to peer fundraising on Salsa for Minnesotans United for All Families

Custom peer to peer fundraising on Salsa for Minnesotans United for All Families

Our client Minnesotans United for All Families wanted to create a crowdsourced donation campaign with the peer to peer Salsa fundraising package. This package allows supporters to create their own fundraising page and send their own friends and family to the donation page they created.

They wanted to create more eye-catching donation pages than the standard peer-to-peer package allows, by letting the supporter add a personal image and embed a video. This is where PowerThru came in.

We created:

  • a custom page creation workflow which enabled supporters to add the image and video embed code on the initial page creation step
  • custom Salsa script tell a friend and donation pages to display the extra content
  • a scripted leader board to display the top ten fundraisers with links back to their pages.

PowerThru created a custom page creation workflow that enabled supporters to add the image and video embed code on the initial page creation step, and created custom Salsa script TAF and donation pages to display the extra content. We created a scripted leader board to display the top ten fundraisers with links back to their pages. To tie everything together, we also created a custom page manager so the supporter can log into the system and edit and update their fundraising pages.

Here is the first page in the workflow.  A supporter comes to the pages and signs up to create their own fundraising page.

Peer to Peer fundraising signup page

After signing up, the supporter is able to add their custom content including their story, a personal image, and possibly embedable video code.

Customization of the fundraising page

Once all the content has been added to the page, the supporter is redirected to a custom TAF page with social media sharing tools. The URL of the page which was just created is inserted into the content of the email message. The URL is also used for sharing on Facebook and Twitter.

Tell a friend page

The supporter is then taken to the donation page they created. This page is created with Salsa script in order to display the image, embedded video, and to insert the description, title and image into Facebook OG tags to enable enhanced sharing.

Personalized donation page

Located on this donation page are links to the custom TAF with sharing tools, a link to log into the system to edit and update the page, and a link to create a new fundraising page.

Once a donation has been made, the donor is directed to the leaderboard page. The leaderboard allows people to see the top fundraisers and to view their pages with their personal story.

Leaderboard of fundraisers

Finally we created a way for fundraisers to log into the system using Salsa’s login feature to manage, edit and update their donation page.

Login system

Interested in a customized fundraising solution like this for your Salsa center, or want to find out more? Contact us today.

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