It’s almost that time of year again, time for year end fundraising. When nonprofits of all shapes and sizes raise a whopping one-third of the year’s fundraising in the month of December.
Don’t miss out on the opportunity to raise some serious cash for your organization by taking advantage of the month of giving.
Sold on year end fundraising but don’t know where to start? First, read Jon’s post on our client-tested tips for year-end online fundraising.
Our friends over at Salsa have also just come out with a new end-of-year fundraising book that you can download for free!
The Essential Guide to End-of-Year Fundraising
New Book from Wiley Publishing, made available by Salsa
The Essential Guide to End-of-Year Fundraising takes basic fundraising principles to the next level with practical advice and effective tips for using online resources to enhance any end-of-year giving campaign. Employing email, social media and other online tactics, nonprofit organizations can gain insight on:
• Making the ask with direct, powerful content
• Three key dates for reaching supporters
• Integrating messages across multiple channels
• The importance of repetition in messaging and response
A quick read with easy to understand language and advice you can start using immediately, The Essential Guide to End of Year Fundraising will help your campaign be a success.